Our initiatives transform lives.

WJSFF is a non-profit organization created by Will and Jada Pinkett Smith to improve lives and uplift humanity.

Our mission is to build a first-in-class organization that stands at the intersection of philanthropy and social impact. Our vision is to create a world in which every person is inspired to bravely explore and discover their inner possibility.

OUR FOCUS AREAS

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ARTS &
EDUCATION

EMPOWERMENT

HEALTH & WELLNESS

SUSTAINABILITY

OUR PARTNERS

From the Blog

Spreading love in Downtown LA

Spreading love one meal at a time. Jaden launched I Love You Restaurant on his 21st birthday on July 7, 2019. I Love You Restaraunt is a nonprofit initiative of Jaden Smith and the Will and Jada Smith Family Foundation. The mission of I Love You Restaurant is to spread love to communities experiencing food…

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Changemaker spotlight: B Monet

B.Monét drives a Cadillac through barriers From student to icon Brittany Fennel, also known as B.Monét, has added the title as the first black woman to direct a Cadillac commercial to her list of accomplishments and accolades. The Will & Jada Smith Family Foundation awarded her a grant to encourage inclusion and diversity in storytelling…

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“Over the last two decades, WJSFF has invested millions to accelerate the growth of initiatives that focus on deepening individual and collective empowerment.”

Jana Babatunde-Bey

CEO, Will & Jada Smith Family Foundation

Innovating the way we educate the next generation.
Motivating people to reach their fullest potential.
Promoting connection through the unifying nature of video gaming.
Accessing opportunities for diverse, often unheard voices in the industry.
Championing solution-based activists to keep our natural world healthy.
Transforming the lives of food, water and housing insecure communities.

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