The Will & Jada Smith Family Foundation works at the convergence of philanthropy, media and social impact. The Foundation is an incubator and accelerator that ignites the next generation of big ideas, cutting edge artists, thought leaders, change-makers and social innovators.


To achieve these goals, WJSFF works across three specific focus areas:

Arts & Education

Social Empowerment


Our Programs

Stories are power.

The Careers in Entertainment Tour is on a mission across the nation to unlock the doors of opportunity for the storytellers of tomorrow.

Told through the entertainment industry, our stories are the mirror we hold up to the world, reflecting who we are in a particular time and place: from our culture to our prejudice, from our circumstances to our perspective. The ultimate expression of the human experience, they are what connect us. In capturing a snapshot of who we are today, a story well told shapes the world of tomorrow.

Students experience programming that features panel discussions and interactive workshops. They hear from industry trailblazers and changemakers to give an exclusive look into the multifaceted jobs that facilitate storytelling in front of and behind the camera.

– Jada Pinkett Smith

The Jump

Support Will’s Passion For Education

Will Smith bungee-jumped over the Grand Canyon on his 50th birthday to raise funds for the education of youth who live in conflict or crisis.

All proceeds raised are for the Education Cannot Wait fund, through Global Citizen, in partnership with the Will and Jada Smith Family Foundation.

Creating Change Together

The Will and Jada Smith Family Foundation worked with Omaze to give away the actual outfit that Will wore during his birthday heli-bungee jump and a limited edition pair of white Fresh Prince Air Jordans with hilariously awesome Fresh Prince socks.

Thank you for your support and donations to Global Citizen and Education Cannot Wait through The Will & Jada Smith Family Foundation on

  • Raised nearly $750,000

  • Over 275,000 individual donors

  • 166 participating countries

Our Partners